Strategic Capital Advisory for Founder-led Businesses
We partner with business owners, founders, investors and capital providers to structure capital, navigate complex and special situations, execute strategic transactions and create enduring value across the Baltics.
Start a Conversation →Some decisions define a company.
Raising capital, a transaction, an ownership transition, a difficult situation. We help owners and boards navigate them with clarity, discretion and execution.
We advise founders, boards and owners on capital strategy and financing solutions aligned with long-term business objectives, not short-term transactions.
Core Capabilities
Typical situations
We guide founders and shareholders through acquisitions, divestments and ownership transitions, providing independent advice from initial evaluation through to completion.
Core Capabilities
Typical situations
We help businesses navigate financial pressure, restructurings and complex stakeholder situations where preserving value requires decisive action and experience.
Core Capabilities
Typical situations
We advise boards and executive teams on strategic financial decisions, offering independent judgement on capital allocation, governance and major corporate choices.
Core Capabilities
Typical situations
Why Own Capital
Partner-led
You work directly with a senior partner, from the first conversation through execution.
Independent
Our advice is aligned with your interests alone, with no lending, product or placement agenda.
Discreet
Sensitive and complex situations are handled with complete confidentiality.
Baltic focus
Deep local insight and relationships across Latvia, Lithuania and Estonia.
More than twenty years across corporate banking, executive finance and strategic transactions, on every side of the table as a bank, a CFO and an adviser.
Read more about Zane →Let's structure what comes next.
Start a Conversation →Senior advice. Independent thinking. Long-term perspective.
Every engagement begins with understanding the client's objectives.
Understand
Every engagement starts with understanding the business, its owners and the decision that truly needs to be made.
Structure
We design capital and transaction solutions that align financing, ownership and long-term strategy.
Assemble
Every assignment is personally led by Own Capital, with additional senior specialists brought in where their expertise creates the greatest value.
Deliver
We stay involved from strategy through execution, helping clients move from decision to implementation.
Understanding how owners, lenders, investors and management think allows us to structure solutions that work in the real world.

Partner-led from start to finish.
Every assignment is personally led by Zane Lulle-Ertmane, Founder & Managing Partner of Own Capital.
Clients work directly with an experienced adviser from strategy through execution, ensuring continuity, discretion and independent judgement throughout the engagement.
Where additional expertise is required, Own Capital assembles bespoke teams of trusted senior specialists across legal, tax, transaction advisory and industry expertise, bringing together the right capabilities for every situation.
Start a conversation →Capital, from the owner's side.
Start a Conversation →Four ways we advise on capital.
We provide independent advice on capital structuring, strategic transactions, special situations and executive finance across the Baltics.

Strategic Capital Advisory
Structuring capital for growth, resilience and long-term value.
- 01Capital Structuring
- 02Debt & Equity Solutions
- 03Growth Capital
- 04Refinancing

Strategic Transactions
Advising on transactions that reshape ownership and accelerate growth.
- 01M&A
- 02Ownership Transition
- 03Shareholder Transactions
- 04Business Restructuring

Special Situations
Independent advice when the decisions matter most. Own Capital advises on special situations, restructuring, turnaround, distressed and complex financing scenarios.
- 01Refinancing & Turnarounds
- 02Distressed & Complex Situations
- 03Capital Restructuring
- 04Stakeholder Negotiations

Executive & Board Advisory
Strategic financial leadership for founders, boards and investors.
- 01Board Advisory
- 02Strategic Finance
- 03Investor Readiness
- 04Executive Support

Selected Sectors
Healthcare & Life Sciences
Financing and transactions for healthcare and life-sciences businesses.
Real Estate & Infrastructure
Capital structuring across real estate and infrastructure assets.
Professional Services
Advisory for founder-led professional-services firms.
Founder-led Businesses
Strategic capital decisions for owners and founders.
Start with your situation.
Start a Conversation →Start a Conversation.
For a capital question, a transaction, or a complex situation. Every conversation is focused, direct and held in confidence.
Every conversation is confidential and without obligation, whether you are exploring options or ready to act.
Privacy Policy
Version: 1.0 | Effective from: 01 August 2026
1. General provisions
This Privacy Policy explains how Own Capital Ltd processes personal data in connection with the use of www.owncapital.lv, communication with the Company and the provision of strategic capital and corporate finance advisory services. Personal data are processed in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR), applicable Latvian legislation and other relevant legal requirements.
2. Data Controller
Own Capital SIA
Registration No. 50203601671
Registered office: Eduarda Smiļģa iela 50-19, Riga, LV-1002, Latvia
Office: Skanstes iela 25, Riga, LV-1013, Latvia
Email: info@owncapital.lv
3. Personal data we process
We may process your name, surname, email address, telephone number, company name, job title, the content of your contact form or email and any other information you voluntarily provide. Where a client relationship is established, we also process information required for contractual and billing purposes.
4. Purposes of processing
We process personal data to respond to enquiries, arrange meetings, assess potential cooperation, enter into and perform contracts, provide strategic capital and corporate finance advisory services, operate our website and comply with applicable legal obligations.
5. Legal basis
Personal data are processed on the legal bases set out in Article 6(1)(a), (b), (c) and (f) GDPR, including consent where applicable, performance of a contract, compliance with legal obligations and Own Capital's legitimate interests.
6. Data recipients
Personal data may be shared with website hosting providers, the contact form provider (e.g. Formspree), Google Analytics (if implemented), legal advisers, accountants and IT service providers where necessary for service delivery or compliance with legal obligations.
7. Data retention
Contact enquiries are generally retained for up to 24 months after the last communication. Client records and accounting documents are retained in accordance with contractual obligations and applicable legislation.
8. Your rights
You have the right to access your personal data, request rectification or erasure, restrict or object to processing where applicable, withdraw consent where processing is based on consent and lodge a complaint with the Latvian Data State Inspectorate.
9. Security
Own Capital implements appropriate technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration or loss.
10. Cookies
If Google Analytics or other analytics tools are implemented on the website, their use will be described in a separate Cookie Policy and activated in accordance with applicable legal requirements.
11. Changes
Own Capital may update this Privacy Policy from time to time. The latest version will always be available on the website.